Froyo Emporium - Charlotte Walker

BRANDING, PACKAGING & ILLUSTRATION

FROYO EMPORIUM

The Fro-yo emporium is a self-driven project that encompasses my passions for fun, colour and maximalist design. Predominantly aimed at children and families, Mrs Sprinkles is the main face of the brand and acts as a mascot for the Fro-Yo Emporium.

The half-tone pattern is an own-able asset for Fro-Yo Emporium and is used throughout, adding shadow and form to the illustrations, while still keeping a limited colour palette, helping to strengthen the brand. The packaging designs feature bespoke illustrations and type for each flavour, and remain in-keeping with the brand, allowing them to stand out on busy shelves.